Measuring and Managing Customer Satisfaction

The course on Measuring and Managing Customer Satisfaction is designed to provide participants with the knowledge and techniques to effectively measure, analyze, and manage customer satisfaction in various business contexts.

Course Overview

This course emphasizes the importance of understanding customer needs, expectations, and perceptions to deliver exceptional products and services that lead to high customer satisfaction and loyalty.

What you’ll learn
  • Gain a comprehensive understanding of the significance of customer satisfaction in business success.
  • Acquire practical skills in measuring customer satisfaction using various methods and tools.
  • Develop effective customer satisfaction surveys and performance indicators.
  • Analyze and interpret customer satisfaction data to understand customer perceptions and trends.
  • Understand customer expectations and needs to align products and services accordingly.
  • Implement strategies for service recovery and complaint management to enhance customer loyalty.
  • Foster a customer-centric organizational culture and prioritize customer satisfaction in business practices.
  • Utilize customer satisfaction data for continuous improvement and benchmarking against best practices.
Requirements

Candidates must;

  • Be proficient in English Language
  • Have access to either a computer or smartphone with Internet connectivity.
  • Be equipped with quality webcam and headphones
Duration & Fees
  • Regular – 8 Weeks – ₦150,000
  • Fast-Track – 6 Weeks – ₦225,000
Program Dates
  • December, 2023 – February, 2024
  • March – May, 2024
  • June – August, 2024
  • September – November, 2024

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