Course Overview
This course aims to provide a comprehensive understanding of CRM principles, strategies, and tools, enabling participants to enhance customer satisfaction, loyalty, and overall business success. This course offers the tools and techniques to ensure you build and maintain beneficial relationships with customers, to make them become loyal supporters of your organization. It also analyses the key components of CRM and explains how it is integrated within an organization.
What you’ll learn
- Develop a thorough understanding of customer relationship management principles and strategies.
- Gain practical skills in customer profiling, segmentation, and engagement.
- Learn to leverage CRM technology and tools for effective data analysis and customer insights.
- Understand customer loyalty and retention strategies for long-term business success.
- Use customer feedback to improve products, services, and overall customer experience.
- Integrate CRM into sales and marketing processes for targeted campaigns and lead management.
- Identify best practices for successful CRM implementation and adoption.
Requirements
Candidates must;
- Have at least a pass in English and Mathematics/Statistics at WASSCE, SSCE or GCE “O” level or NECO
- Have access to either a computer or smartphone with Internet Connectivity.
- Be equipped with quality webcam and headphones
Duration & Fees
- Regular – 8 Weeks – ₦170,000
- Fast-Track – 6 Weeks – ₦255,000
Program Dates
- December, 2023 – February, 2024
- March – May, 2024
- June – August, 2024
- September – November, 2024
