Course Overview
Marketing in the digital space commonly referred to as ‘Digital Marketing’, in the present day is an inescapable term for any organization; and has become one of the most discussed topics across industries and geographic boundaries. The rise of the tech-savvy Millennials and Generation Z consumers, coupled with disruptive technological growth has ensured that traditional marketing methods have become insufficient and, in many cases, ineffective to drive sales, grow brands or compete in the market. An offshoot of Digital Marketing is Social Media marketing which harnesses the power of social media platforms to connect with consumers and effectively market products and services. While social media is renowned for making both people and brands shoot to stardom and fame overnight; it has also caused the downfall of many. Digital Marketing is now an irreplaceable component of any successful Integrated Marketing Communications (IMC) campaign and its importance is evident in light of the unprecedented demand for skilled digital professionals. In addition, there is a tremendous impetus for existing professionals to upgrade their skills to function effectively in the new digitized world.
What you’ll learn
- Familiarize oneself with the fundamentals of social media & digital marketing.
- Learn how to use existing social & digital marketing tools to achieve marketing and organizational objectives.
- Understand the concepts for creating engaging content & drive online campaigns.
- Create a framework to audit the current state of the digital assets.
- Gain insight to determine the optimum budget allocation and to measure the effectiveness of activities & campaigns.
- Review techniques to analyze post-campaign reports and connect digital marketing results to the company’s overall business plan & goals.
- Manage external agencies effectively and identify parameters for performance measurement leading to greater accountability and improved results.
- How to interact in virtual meetings to get the most out of them.
- How to prepare for virtual meetings and follow up after them.
- How to lead/chair virtual meetings that generate value for all.
Requirements
Candidates must;
- Have passed NECO or WASSCE Exams
- Have access to either a computer or smartphone with Internet Connectivity.
- Be equipped with quality webcam and headphones
Duration & Fees
- Regular – 8 Weeks – ₦200,000
- Fast-Track – 6 Weeks – ₦300,000
Program Dates
- December, 2023 – February, 2024
- March – May, 2024
- June – August, 2024
- September – November, 2024
