Market Research and Intelligence – EDUREX – Professional Courses, Certifications

ByEDUREX

Overview
Curriculum
Institution

The course covers various market research methods, data analysis techniques, and tools to obtain relevant insights into consumer behavior, market trends, and competitor analysis. Participants will learn how to leverage market intelligence to gain a competitive edge in today’s dynamic business environment.

What you’ll learn

Equip participants with the knowledge and skills to conduct effective market research.
Enable participants to analyze market data and draw meaningful insights.
Provide participants with tools and techniques to gather market intelligence for strategic decision-making.
Familiarize participants with consumer behavior and market segmentation concepts.
Prepare participants to leverage technology and data analytics in market research.

Requirements

Candidates must;

Be proficient in English Language
Have access to either a computer or smartphone with Internet Connectivity.
Be equipped with quality webcam and headphones

Duration & Fees

Regular – 8 Weeks – ₦150,000
Fast-Track – 6 Weeks – ₦225,000

Program Dates

August – October, 2024
October – December, 2024
February – April, 2025
May – July, 2025

Curriculum

8 Sections
24 Lessons
10

Expand all sectionsCollapse all sections

Module 1: Introduction to Market Research and Intelligence
3
Module 2: Defining Research Objectives and Research Design
3
Module 3: Data Collection Methods
3
Module 4: Data Analysis and Interpretation
3
Module 5: Consumer Behavior and Market Segmentation
3
Module 6: Competitive Analysis and Market Trends
3
Module 7: Using Technology for Market Research and Intelligence
3
Module 8: Utilizing Market Intelligence in Decision-Making
3