Certificate in Marketing Communication

Throughout the program, participants will gain a comprehensive understanding of key concepts, strategies, and tools used in effective marketing communication.

Course Overview

The Certificate in Marketing Communication is designed to equip participants with essential skills and knowledge in the dynamic field of marketing communication.

The course focuses on developing key competencies required for successful sales and marketing professionals in today’s competitive business environment.

What you’ll learn
  • Learn to create effective communication plans that align with marketing goals, target audiences, and organizational objectives.
  • Gain a solid foundation in marketing principles, including market analysis, consumer behavior, and product positioning.
  • Explore techniques to establish and enhance brand identity through cohesive messaging, visual elements, and storytelling.
  • Understand the role of digital platforms in marketing communication, covering social media, email marketing, and content creation.
  • Acquire skills in selecting and utilizing various media channels, understanding media planning, and executing strategic media buying.
  • Explore the fundamentals of public relations, crisis communication, and strategies for managing and enhancing organizational reputation.
  • Learn to assess and analyze the success of marketing communication campaigns using key performance indicators and analytics tools.
  • Develop the ability to create compelling and engaging content across different media channels, ensuring a consistent brand message.
Requirements

Candidates must;

  • Be proficient in English Language.
  • Have access to either a computer or smartphone with internet connectivity.
  • Be equipped with quality webcam and headphones.
Duration & Fees
  • Regular – 8 Weeks – ₦120,000
  • Fast-Track – 6 Weeks – ₦180,000
Program Dates
  • December, 2023 – February, 2024
  • March – May, 2024
  • June – August, 2024
  • September – November, 2024

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University of Ibadan

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