Course Overview
This course equips learners with the skills and knowledge necessary to excel in sales and marketing roles. Through a combination of theoretical concepts, practical exercises, and real-world examples, participants will gain a comprehensive understanding of sales and marketing strategies, customer behavior, effective communication techniques, and the overall sales process.
The course focuses on developing key competencies required for successful sales and marketing professionals in today’s competitive business environment.
What you’ll learn
- Understand the fundamentals of sales and marketing and their importance in achieving business objectives.
- Learn how to identify target markets and analyze customer needs.
- Develop effective sales and marketing strategies to drive business growth.
- Enhance communication skills to engage and influence potential customers.
- Learn various sales techniques and negotiation strategies.
- Gain knowledge of customer relationship management (CRM) tools and their application in sales and marketing.
- Understand the importance of branding and develop strategies to build a strong brand image.
- Learn how to create and execute marketing campaigns across different channels.
- Develop skills in analyzing market trends and competition.
- Understand ethical considerations in sales and marketing.
Requirements
Candidates must;
- Be proficient in English Language.
- Have access to either a computer or smartphone with internet connectivity.
- Be equipped with quality webcam and headphones.
Duration & Fees
- Regular – 10 Weeks – ₦170,000
- Fast-Track – 8 Weeks – ₦255,000
Program Dates
- December, 2023 – February, 2024
- March – May, 2024
- June – August, 2024
- September – November, 2024
