The course covers fundamental marketing principles, sales techniques, and customer relationship management strategies. Participants will learn how to effectively promote products and services, engage customers, and drive sales growth through various marketing and sales approaches.
What you’ll learn
- Provide participants with a solid understanding of fundamental marketing principles and concepts.
- Equip participants with effective sales techniques and selling skills.
- Develop participants’ ability to create and manage strong brands and marketing campaigns.
- Enhance participants’ customer relationship management skills for improved customer retention.
- Familiarize participants with digital marketing channels and online presence strategies.
Requirements
Candidates must;
- Be proficient in English Language
- Have access to either a computer or smartphone with Internet Connectivity.
- Be equipped with quality webcam and headphones
Duration & Fees
- Regular – 8 Weeks – ₦150,000
- Fast-Track – 6 Weeks – ₦225,000
Program Dates
- August – October, 2024
- October – December, 2024
- February – April, 2025
- May – July, 2025
Curriculum
- 8 Sections
- 24 Lessons
- 10
- Module 1: Introduction to Marketing3
- Module 2: Market Research and Consumer Behavior3
- Module 3: Branding and Product Management3
- Module 4: Digital Marketing and Online Presence3
- Module 5: Sales Techniques and Selling Skills3
- Module 6: Customer Relationship Management (CRM)3
- Module 7: Marketing Communication and Promotion3
- Module 8: Sales Forecasting and Performance Measurement3
Courses You May Like
Certificate in Marketing Communication
Throughout the program, participants will gain a comprehensive understanding of key concepts, strategies, and tools used in effective marketing communication.
Certificate in Best Practices in Managing Inventory & Stock Control
The Certificate in Best Practices in Managing Inventory & Stock Control is a specialized program designed to equip participants with essential knowledge...
Certificate in Sales and Marketing
This course equips learners with the skills and knowledge necessary to excel in sales and marketing roles. Through a combination of theoretical...
Certified Marketing Professional
The Certified Marketing Professional (CMP) program is a comprehensive certification course designed to provide participants with a solid foundation in marketing principles...