This comprehensive training program covers advanced social media techniques, platform-specific strategies, content optimization, analytics, and social media advertising. Participants will gain hands-on experience in implementing advanced social media campaigns and measuring their effectiveness.
What you’ll learn
- Understand the process of developing effective social media strategies aligned with organizational goals.
- Learn advanced techniques and features specific to popular social media platforms.
- Develop skills in creating engaging and shareable content to foster a loyal and interactive online community.
- Learn to measure and analyze social media performance to make data-driven decisions.
- Master social media advertising to reach targeted audiences and enhance brand visibility.
- Develop strategies to handle crises and manage online reputation effectively.
- Understand influencer marketing and how to collaborate with influencers for brand promotion.
- Explore ways to integrate social media strategies with overall marketing and sales initiatives.
Requirements
Candidates must;
- Be proficient in English Language
- Have access to either a computer or smartphone with Internet Connectivity.
- Be equipped with quality webcam and headphones
Duration & Fees
- Regular – 8 Weeks – ₦150,000
- Fast-Track – 6 Weeks – ₦225,000
Program Dates
- August – October, 2024
- October – December, 2024
- February – April, 2025
- May – July, 2025
Curriculum
- 8 Sections
- 28 Lessons
- 10
- Module 1: Introduction to Advanced Social Media Marketing3
- Module 2: Advanced Techniques on Major Social Media Platforms5
- Module 3: Content Optimization and Engagement Strategies4
- Module 4: Social Media Analytics and Reporting3
- Module 5: Social Media Advertising and Paid Campaigns4
- Module 6: Crisis Management and Online Reputation3
- Module 7: Influencer Marketing and Collaboration3
- Module 8: Integrating Social Media with Marketing and Sales3
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