Market and Competitive Intelligence Masterclass

Understanding the importance of market and competitive intelligence in strategic decision-making

Differences between market intelligence and competitive intelligence

Ethical considerations in gathering intelligence

Types of market research (primary and secondary)

Conducting customer surveys and focus groups

Data analysis and interpretation

Identifying and profiling competitors

Analyzing competitors’ strengths and weaknesses

Understanding competitors’ strategies and market positioning

Monitoring industry trends and market developments

Using market data to identify opportunities and threats

Forecasting future market trends

Introduction to business intelligence (BI) tools and software

Data visualization for actionable insights

Using BI for real-time decision-making

Gathering intelligence from public sources and databases

Conducting competitive benchmarking and SWOT analysis

Competitive intelligence in the digital age (social media, online forums, etc.)

Leveraging market and competitive intelligence to inform business strategies

Making data-driven decisions based on intelligence insights

Creating competitive advantage through intelligence