Ecommerce Essentials refers to the fundamental knowledge and skills required to effectively operate an online business and navigate the world of electronic commerce. It encompasses various aspects of online retail, including setting up an online store, managing products and inventory, optimizing the customer experience, and driving sales.
What you’ll learn
- Comprehensive understanding of ecommerce principles, platforms, and technologies.
- Skills to set up and manage an online store effectively.
- Techniques for driving traffic, acquiring customers, and increasing sales.
- Implementing best practices for optimizing the customer experience and maximizing conversions.
- Legal and regulatory considerations relevant to ecommerce operations.
Requirements
- Basic proficiency in the English language, numeracy and computer literacy.
- Candidates must have access to either a computer or smartphone with internet connectivity.
- Candidates must be equipped with quality webcam or headphones.
Duration & Fees
- Regular – 10 Weeks – ₦170,000
- Fast-Track – 8 Weeks – ₦255,000
Program Dates
- August – October, 2024
- October – December, 2024
- February – April, 2025
- May – July, 2025
Curriculum
- 10 Sections
- 28 Lessons
- 10
Expand all sectionsCollapse all sections
- Module 1: Introduction to Ecommerce2
- Module 2: Ecommerce Platforms and Technologies3
- 2.1Learning about popular ecommerce platforms, such as Shopify, WooCommerce, or Magento.
- 2.2Understanding the features and functionalities offered by ecommerce platforms and how to leverage them for online business operations.
- 2.3Exploring payment gateways, shipping integrations, and other essential technologies for ecommerce.
- Module 3: Online Store Setup and Design3
- Module 4: Product Management and Inventory3
- Module 5: Ecommerce Marketing and Customer Acquisition3
- 5.1Developing effective marketing strategies to drive traffic and acquire customers.
- 5.2Utilizing digital marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
- 5.3Implementing customer acquisition tactics, including email marketing, content marketing, and influencer partnerships.
- Module 6: Conversion Optimization and User Experience3
- Module 7: Ecommerce Security and Privacy3
- Module 8: Customer Service and Support3
- Module 9: Ecommerce Analytics and Reporting3
- Module 10: Legal and Regulatory Considerations2