The course covers a wide range of marketing concepts, strategies, and tactics to help professionals develop effective marketing campaigns, create impactful branding, and drive business growth. Participants will gain practical skills and knowledge to excel in various marketing roles and make data-driven decisions to achieve marketing objectives.
What you’ll learn
- Provide participants with a comprehensive understanding of marketing principles, concepts, and strategies.
- Equip participants with practical skills in market research, strategic planning, and marketing execution.
- Develop participants’ ability to create impactful marketing campaigns and branding initiatives.
- Enhance participants’ expertise in digital marketing and online strategies.
- Prepare participants to make data-driven marketing decisions and measure marketing performance effectively.
Requirements
Candidates must;
- Have at least a pass in English and Mathematics/Statistics at WASSCE, SSCE or GCE “O” level or NECO
- Have access to either a computer or smartphone with Internet Connectivity.
- Be equipped with quality webcam and headphones
Duration & Fees
- Regular – 10 Weeks – ₦170,000
- Fast-Track – 8 Weeks – ₦255,000
Program Dates
- August – October, 2024
- October – December, 2024
- February – April, 2025
- May – July, 2025
Curriculum
- 10 Sections
- 29 Lessons
- 10
- Module 1: Introduction To Marketing3
- Module 2: Market Research And Consumer Behavior3
- Module 3: Strategic Marketing Planning3
- Module 4: Branding And Brand Management3
- Module 5: Digital Marketing And Online Strategies3
- Module 6: Marketing Communication And Promotion3
- Module 7: Product And Service Management3
- Module 8: Sales And Distribution Management3
- Module 9: Customer Relationship Management (CRM)3
- Module 10: Marketing Analytics And Performance Measurement2
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