To benefit from tourism its development must be planned, controlled and “sold” using modern marketing methods, the tourism and travel markets and their products, and the needs and expectations of customers – must be understood and satisfied. This Program covers all these matters and more.
What you’ll learn
- Describe how historic travel patterns led to the formation of the modern tourist industry
- Outline the sectors of the tourist industry and the employment and career opportunities it offers
- List the main priorities of business and pleasure travelers and the ways in which travel destinations can appeal to both groups
- Explain how travel destinations and tourism businesses can effectively market and promote themselves
- Describe the role of tour wholesalers, travel agencies and online travel services in packaging and selling tourism products
- Explain health and safety procedures as applied to the hospitality sector
Requirements
Candidates must;
- Have at least a pass in English and Mathematics/Statistics at WASSCE, SSCE or GCE “O” level or NECO
- Have access to either a computer or smartphone with Internet Connectivity.
- Be equipped with quality webcam and headphones
Duration & Fees
- Regular – 10 Weeks – ₦150,000
- Fast-Track – 8 Weeks – ₦225,000
Program Dates
- August – October, 2024
- October – December, 2024
- February – April, 2025
- May – July, 2025
Curriculum
- 9 Sections
- 25 Lessons
- 10
- Module 1: History of Travel3
- Module 2: Factors Influencing Travel3
- Module 3: Career and Tourism2
- Module 4: Amenities and Transport3
- Module 5: Types of Travel3
- Module 6: Travel Destinations3
- Module 7: Advertising Tourism2
- Module 8: Promotional Campaigns3
- Module 9: The Tourist Industry3
Courses You May Like
Introduction to Renewable Energy Technology
The "Introduction to Renewable Energy Technology" course provides participants with a comprehensive understanding of renewable energy solutions applicable and feasible in Nigeria....
Certificate in Security Management
A Certificate in Security Management equips learners with the knowledge, skills, and credentials needed to pursue a rewarding career in security management.
Certificate in Marketing Communication
Throughout the program, participants will gain a comprehensive understanding of key concepts, strategies, and tools used in effective marketing communication.
Certificate in Agricultural Production Sustainability
This course delves into the key principles and strategies necessary to cultivate crops and manage livestock in an environmentally responsible and economically...