Certificate in Sales and Marketing

Lesson 1: Role and importance of sales and marketing in business

Lesson 2: Key differences between sales and marketing

Lesson 3: Understanding the sales and marketing process

Lesson 4: Sales and marketing alignment for business success

Lesson 1: Identifying target markets and customer segments

Lesson 2: Conducting market research and analysis

Lesson 3: Understanding customer needs, motivations, and buying behaviour

Lesson 4: Utilizing market intelligence for effective sales and marketing strategies

Lesson 1: Developing sales and marketing objectives and goals

Lesson 2: Creating a value proposition and unique selling proposition (USP)

Lesson 3: Segmentation, targeting, and positioning (STP)

Lesson 4: Pricing strategies and product/service differentiation

Lesson 1: Principles of effective communication in sales and marketing

Lesson 2: Verbal and non-verbal communication skills

Lesson 3: Building rapport and active listening

Lesson 4: Persuasion techniques and overcoming objections

Lesson 1: Sales process and stages

Lesson 2: Prospecting and lead generation

Lesson 3: Qualifying leads and understanding customer needs

Lesson 4: Sales presentation and closing techniques

Lesson 5: Negotiation strategies and handling objections

Lesson 1: Introduction to CRM and its benefits

Lesson 2: CRM tools and technologies

Lesson 3: Managing customer data and building customer profiles

Lesson 4: Using CRM for sales forecasting and relationship building

Lesson 1: Importance of branding in sales and marketing

Lesson 2: Building a strong brand identity and brand positioning

Lesson 3: Brand equity and brand loyalty

Lesson 4: Managing and protecting brand reputation

Lesson 1: Overview of different marketing channels (advertising, public relations, direct marketing, etc.)

Lesson 2: Developing a marketing communications plan

Lesson 3: Crafting effective marketing messages

Lesson 4: Measuring the effectiveness of marketing campaigns

Lesson 1: Analysing market trends, opportunities, and threats

Lesson 2: Conducting competitive analysis

Lesson 3: Identifying key competitors and their strategies

Lesson 4: Using data and analytics for market insights