Certificate in Marketing Communication

Lesson 1: Overview of marketing communication principles and its significance.

Lesson 2: Understanding the evolution and key milestones in marketing communication.

Lesson 1: Crafting effective communication plans aligned with organizational goals.

Lesson 2: Techniques for market segmentation and message customization.

Lesson 1: Establishing and enhancing brand identity for long-term success.

Lesson 2: Case studies on successful brand management strategies.

Lesson 1: Utilizing digital channels for targeted and impactful marketing.

Lesson 2: Navigating the evolving landscape of digital marketing trends.

Lesson 1: Understanding media dynamics and optimizing media usage.

Lesson 2: Budgeting and negotiating in media planning and buying.

Lesson 1: Managing public perception through strategic public relations.

Lesson 2: Simulations and exercises in crisis communication planning.