Course Overview
The course covers various market research methods, data analysis techniques, and tools to obtain relevant insights into consumer behavior, market trends, and competitor analysis. Participants will learn how to leverage market intelligence to gain a competitive edge in today’s dynamic business environment.
What you’ll learn
- Equip participants with the knowledge and skills to conduct effective market research.
- Enable participants to analyze market data and draw meaningful insights.
- Provide participants with tools and techniques to gather market intelligence for strategic decision-making.
- Familiarize participants with consumer behavior and market segmentation concepts.
- Prepare participants to leverage technology and data analytics in market research.
Requirements
Candidates must;
- Be proficient in English Language
- Have access to either a computer or smartphone with Internet Connectivity.
- Be equipped with quality webcam and headphones
Duration & Fees
- Regular – 8 Weeks – ₦150,000
- Fast-Track – 6 Weeks – ₦225,000
Program Dates
- August – October, 2024
- October – December, 2024
- February – April, 2025
- May – July, 2025
