Course Overview
This course covers essential principles, strategies, and techniques in public relations, media relations, crisis communication, and reputation management. Participants will learn how to create and maintain a positive public image, handle media interactions, and develop effective PR campaigns to enhance brand reputation and public perception.
What you’ll learn
- Understand the role and importance of public relations in building and maintaining a positive public image.
- Learn how to effectively communicate with the media and manage media interactions.
- PR Campaign Planning: Comprehend the process of planning and executing successful PR campaigns.
- Develop strategies for handling crises and managing communication during challenging situations.
- Understand the importance of engaging with various stakeholders, including customers, employees, and the public.
- Explore techniques for managing and monitoring an organization’s online reputation.
- Learn how to incorporate CSR initiatives into PR strategies to enhance public perception.
- Develop methods for evaluating the success of PR efforts and measuring impact on brand reputation.
Requirements
Candidates must;
- Be proficient in English Language
- Have access to either a computer or smartphone with Internet Connectivity.
- Be equipped with quality webcam and headphones
Duration & Fees
- Regular – 8 Weeks – ₦150,000
- Fast-Track – 6 Weeks – ₦225,000
Program Dates
- August – October, 2024
- October – December, 2024
- February – April, 2025
- May – July, 2025
