Curriculum
- 5 Sections
- 21 Lessons
- 10
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- Module 1: Scope of marketing and selling6
- Module 2: Core marketing practices6
- 2.1Lesson 1: The marketing mix: setting the scene
- 2.2Lesson 2: Understanding the marketing environmen
- 2.3Lesson 3: Various marketing analysis techniques
- 2.4Lesson 4: A suggested marketing plan framework: SWOT and TOWS Analysis
- 2.5Lesson 5: Conducting a full marketing audit
- 2.6Lesson 6: Writing the strategic marketing plan
- Module 3: Foundations of digital marketing5
- Module 4: Core selling practices1
- Module 5: Measuring marketing and sales effectiveness3
Lesson 2: Definition and functions of selling
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