Public Relations

Public Relations is a comprehensive training program designed to equip individuals with the knowledge and skills needed to effectively manage communication and relationships between organizations and their stakeholders.

Course Overview

This course covers essential principles, strategies, and techniques in public relations, media relations, crisis communication, and reputation management. Participants will learn how to create and maintain a positive public image, handle media interactions, and develop effective PR campaigns to enhance brand reputation and public perception.

What you’ll learn
  • Understand the role and importance of public relations in building and maintaining a positive public image.
  • Learn how to effectively communicate with the media and manage media interactions.
  • PR Campaign Planning: Comprehend the process of planning and executing successful PR campaigns.
  • Develop strategies for handling crises and managing communication during challenging situations.
  • Understand the importance of engaging with various stakeholders, including customers, employees, and the public.
  • Explore techniques for managing and monitoring an organization’s online reputation.
  • Learn how to incorporate CSR initiatives into PR strategies to enhance public perception.
  • Develop methods for evaluating the success of PR efforts and measuring impact on brand reputation.
Requirements

Candidates must;

  • Be proficient in English Language
  • Have access to either a computer or smartphone with Internet Connectivity.
  • Be equipped with quality webcam and headphones
Duration & Fees
  • Regular – 8 Weeks – ₦100,000
  • Fast-Track – 6 Weeks – ₦150,000
Program Dates
  • December, 2023 – February, 2024
  • March – May, 2024
  • June – August, 2024
  • September – November, 2024

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EDUREX Academy

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