Hotel Revenue Management

If you've ever booked a hotel room, you'll appreciate that it's more than a spare sleeping room. Hotels fall under the hospitality business, which is cutthroat. Hotels must thus extend a welcome to travelers and provide a comfortable ‘home away from home’ feeling that includes services such as food and drinks, recreation, laundry and more. By delivering such services to patronizing customers, you can generate hotel revenue. However, you must manage this revenue efficiently for the hotel business to continue running smoothly and successfully. This income is controlled by applying analytics that predicts consumers’ behaviour at a small-scale market level and optimizes product and service availability while maximizing price elasticity, revenue growth and profit. This course will guide you through the strategies required to manage hotel revenue and show you its purpose and importance. Explore the concept of profit from an accountant’s and economist’s perspective and the ideology behind a successful business transaction.

Course Overview

To manage a hotel’s revenue effectively, one must understand what roles one should perform daily to maximize profits. We outline the functions of a hotel revenue manager and focus on hotel revenue management. In a general sense, when it comes to business, product or service availability, it can be restricting in managing revenue. We will research these restrictions and discuss the concept of demand forecast, the various types of revenues generated in hotel rooms and how to calculate them. Creating a delightful and memorable guest experience with guests or customers is essential for hotel revenue management. In light of this, we will show you how to create a superior guest experience for hotel visitors and customers. Another important aspect of hotel revenue management is establishing an effective pricing strategy that will persuade customers to patronize your services. We will help you understand effective price strategy, the four P’s of the marketing mix and entities you can use to determine the price of products and services to maximize hotel revenue. On top of that, you will learn about the importance of engaging with online distribution partners and the goals to focus on whilst partnering with online distributors to maximize revenue growth. Finally, we will focus on the concept of overbooking, the types of hotel seasons and how to promote your hotel.

What you’ll learn
  • Recall the roles of a revenue manager and the purpose of revenue management
  • Explain ‘forecasting’ demands as well as soft and hard supply constraints
  • List the various types of revenue generated per available or occupied rooms in a hotels
  • Discuss why hotels don’t sell out too early
  • Evaluate the effective hotel pricing strategy
  • Describe the principles of managing revenue
  • Analyze the price determinants of hotel services
  • Recognize the seasons of a hotel
Requirements

Candidates must;

  • Be proficient in English Language
  • Have access to either a computer or smartphone with Internet Connectivity.
  • Be equipped with quality webcam and headphones
Duration & Fees
  • Regular – 8 Weeks – ₦100,000
  • Fast-Track – 6 Weeks – ₦150,000
Program Dates
  • December, 2023 – February, 2024
  • March – May, 2024
  • June – August, 2024
  • September – November, 2024

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