Curriculum
- 4 Sections
- 26 Lessons
- 10
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- Module 1: Foundations of corporate communication10
- 1.1Lesson 1: Definition of corporate communications
- 1.2Lesson 2: Define and explore the concept and history of corporate communications
- 1.3Lesson 3: Differentiation between vision, mission and objectives
- 1.4Lesson 4: Corporate communications in a changing environment
- 1.5Lesson 5: The new media landscape: challenges and opportunities
- 1.6Lesson 6: Stakeholder management and communication
- 1.7Lesson 7: Stakeholder engagement
- 1.8Lesson 8: Definitions of corporate Identity
- 1.9Lesson 9: Branding
- 1.10Lesson 10: Reputation
- Module 2: Developing your corporate communications strategy6
- 2.1Lesson 1: Corporate communications strategy and strategic planning
- 2.2Lesson 2: Global aspects of corporate communications
- 2.3Lesson 3: High and low-context culture
- 2.4Lesson 4: Cross-cultural aspects of audiences
- 2.5Lesson 5: Planning and executing communication programs and campaigns
- 2.6Lesson 6: Research, measurement and evaluation
- Module 3: Specialist areas in corporate communication5
- Module 4: New developments in corporate communications5