Certificate in Event Planning and Management

Overview of the event planning industry and its various sectors

Understanding the roles and responsibilities of event planners

Identifying the different types of events and their purposes

Planning for an event

Determination of the purpose of an event

Use of data (to formulate a budget and determine expected ROI)

The inclusion of Sponsors and Strategic Partners

SWAT analysis and GAP analysis.

Budgeting process versus risk management

Standard industry contracts for hotels, convention centers and other venues

Legal issues, force majeure, attrition and cancellation

Exercise on sample contracts and addendums covering changes after contract signing

Wide variety of locations both physical and virtual to host your meeting and/or event.

How to prepare a RFP

What to look for in proposals received from vendors to determine the best location.

How to identify and develop the four P’s of Marketing

Promotional strategy of: registration, invitations, advertising, publicity, pricing, merchandising and packaging.

Event technology component which includes; Social Media, Event Apps and Audio Visual.

Rehearsals

Show flow

Importance of staff responsibilities

Wrap-up, final billing, gathering data and follow-up after event completion