Agricultural Marketing

Agricultural marketing refers to the process of promoting and selling agricultural products to consumers, wholesalers, retailers, and other businesses involved in the food supply chain. It is an essential component of the agricultural industry, as it helps bridge the gap between farmers or producers and end consumers.

Course Overview

Effective agricultural marketing ensures that agricultural products reach the right markets at the right time, in the right quantities, and at competitive prices. The core activity of any farm is producing animals or crops, but if the produce is not marketed at the right time for the right price, the whole financial viability of the farm is at best unstable. This agricultural marketing course develops your ability to analyze and manage marketing problems in an agricultural enterprise.

What you’ll learn
  • Able to explain the role of marketing in agricultural business and the importance of marketing in the business plan.
  • Able to assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
  • Able to identify target markets to select suitable marketing methods.
  • Able to explain the physical handling of products in the marketing process including packaging, labeling, presentation and transportation.
  • Equipped to plan sound customer relations in an agricultural business.
  • Equipped to conduct market research into a product or service in the agricultural industry.
  • Equipped to manage the promotional program for an agricultural business.
  • Able to develop strategies to manage the marketing of an agricultural enterprise

Candidates must;

  • Be proficient in English Language
  • Have access to either a computer or smartphone with Internet Connectivity.
  • Be equipped with quality webcam and headphones
Duration & Fees
  • Regular – 8 Weeks – ₦150,000
  • Fast-Track – 6 Weeks – ₦225,000
Program Dates
  • December, 2023 – February, 2024
  • March – May, 2024
  • June – August, 2024
  • September – November, 2024

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EDUREX Academy

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331 Courses