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Advance Course in Sales, Marketing & Digital Marketing
Sales and marketing are two distinct yet interconnected business functions focused on driving revenue and growth. Marketing is about creating demand and building brand awareness, while sales focuses on converting leads into paying customers. A successful business integrates both functions to achieve its objectives. Digital Marketing is the use of multiple online channels to promote products and services, ultimately driving sales; digital marketing takes a broader, more long-term approach to building brand awareness and customer relationships.
Course Overview
The Advanced Course in Sales, Marketing & Digital Marketing is designed for professionals seeking to master the art and science of driving business growth in today’s competitive marketplace. You will learn advanced sales strategies, data-driven marketing techniques, brand positioning, and multi-channel campaign management. The program covers search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, email automation, social media strategy, and analytics interpretation. You will also explore negotiation mastery, customer relationship management (CRM) systems, and business storytelling. Upon completion, you will be equipped to design and execute powerful marketing campaigns, optimize sales performance, and scale business operations across industries.
Training Modules
- Advanced E-Commerce Training
- Advanced Social Media Training
- International Buying Best Practices
- Market and Competitive Intelligence Masterclass
- Market Research and Intelligence
- Marketing and Sales Skills for Business Professionals
- Sales and Operation Planning (S&OP)
- Sales Management Best Practices for Building a World-Class Sales Team
Requirements
- Basic proficiency in the English language, numeracy and computer literacy.
- Candidates must have access to either a computer or smartphone with internet connectivity.
- Candidates must be equipped with quality webcam and headphones.
Duration & Fees
- Regular Course – 16 Weeks – ₦450,000
- Personalized Training – 12 Weeks – ₦585,000
Program Dates
- Cohort Y261: February – April, 2026
- Cohort Y262: June – August, 2026
- Cohort Y263: October – December, 2026
Curriculum
- 1 Section
- 8 Lessons
- 16 Weeks
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- Sales, Marketing & Digital Marketing - Advance Course8 Modules8
- 1.1Advanced E-Commerce Training1.2Advanced Social Media Training1.3International Buying Best Practices1.4Market and Competitive Intelligence Masterclass1.5Market Research and Intelligence1.6Marketing and Sales Skills for Business Professionals1.7Sales and Operation Planning (S&OP)1.8Sales Management Best Practices for Building a World-Class Sales Team
