Course Overview
The Advanced Course in Sales, Marketing & Digital Marketing is designed for professionals seeking to master the art and science of driving business growth in today’s competitive marketplace. You will learn advanced sales strategies, data-driven marketing techniques, brand positioning, and multi-channel campaign management. The program covers search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, email automation, social media strategy, and analytics interpretation. You will also explore negotiation mastery, customer relationship management (CRM) systems, and business storytelling. Upon completion, you will be equipped to design and execute powerful marketing campaigns, optimize sales performance, and scale business operations across industries.
Training Modules
- Advanced E-Commerce Training
- Advanced Social Media Training
- International Buying Best Practices
- Market and Competitive Intelligence Masterclass
- Market Research and Intelligence
- Marketing and Sales Skills for Business Professionals
- Sales and Operation Planning (S&OP)
- Sales Management Best Practices for Building a World-Class Sales Team
Requirements
- Basic proficiency in the English language, numeracy and computer literacy.
- Candidates must have access to either a computer or smartphone with internet connectivity.
- Candidates must be equipped with quality webcam and headphones.
Duration & Fees
- Regular Course – 16 Weeks – ₦450,000
- Personalized Training – 12 Weeks – ₦585,000
Program Dates
- Cohort Y253 – September – November, 2025
- Cohort Y261 – February – April, 2026
- Cohort Y262 – June – August, 2026
Curriculum
- 1 Section
- 8 Lessons
- 16 Weeks
- Sales, Marketing & Digital Marketing - Advance Course8 Modules8
- 1.1Advanced E-Commerce Training
- 1.2Advanced Social Media Training
- 1.3International Buying Best Practices
- 1.4Market and Competitive Intelligence Masterclass
- 1.5Market Research and Intelligence
- 1.6Marketing and Sales Skills for Business Professionals
- 1.7Sales and Operation Planning (S&OP)
- 1.8Sales Management Best Practices for Building a World-Class Sales Team
Instructor
