Course Overview

To manage a hotel’s revenue effectively, one must understand what roles one should perform daily to maximize profits. We outline the functions of a hotel revenue manager and focus on hotel revenue management. In a general sense, when it comes to business, product or service availability, it can be restricting in managing revenue. We will research these restrictions and discuss the concept of demand forecast, the various types of revenues generated in hotel rooms and how to calculate them. Creating a delightful and memorable guest experience with guests or customers is essential for hotel revenue management. In light of this, we will show you how to create a superior guest experience for hotel visitors and customers. Another important aspect of hotel revenue management is establishing an effective pricing strategy that will persuade customers to patronize your services. We will help you understand effective price strategy, the four P’s of the marketing mix and entities you can use to determine the price of products and services to maximize hotel revenue. On top of that, you will learn about the importance of engaging with online distribution partners and the goals to focus on whilst partnering with online distributors to maximize revenue growth. Finally, we will focus on the concept of overbooking, the types of hotel seasons and how to promote your hotel.

What you’ll learn

Requirements

Candidates must;

Duration & Fees

Program Dates