In this course we introduce and discuss the theories, tools and perspectives of corporate and organizational communication to be used to enhance participants’ development as communication professionals with the practical insight to deal with complex communication issues in modern organizations within a company as well as externally. This course relies on the use of individual and group exercises aimed at helping participants learn all key characteristics of corporate communication. The course also features the use of a number of case studies and presentations by participants, followed by discussions.
What you’ll learn
By the end of the course, participants will be able to:
- Define Corporate Communications.
- Apply different techniques and tools to implement an effective corporate communication program.
- Plan and execute corporate communication programs and campaigns internally and externally.
- Identify and utilize specialist areas in corporate communications.
- Deploy corporate communications in new organizational developments.
- Adapt to various avenues of communication within the organization.
Requirements
Suitable candidates would include, but not be limited to:
- Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
- Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media, CSR and branding will also benefit from this course.
- Candidates must have access to a computer, smartphone and internet connectivity.
- Be equipped with quality webcam and headphones.
Duration & Fees
- Regular – 8 Weeks – ₦150,000
- Fast-Track – 6 Weeks – ₦225,000
Program Dates
- August – October, 2024
- October – December, 2024
- February – April, 2025
- May – July, 2025
Curriculum
- 4 Sections
- 26 Lessons
- 10
- Module 1: Foundations of corporate communication10
- 1.1Lesson 1: Definition of corporate communications
- 1.2Lesson 2: Define and explore the concept and history of corporate communications
- 1.3Lesson 3: Differentiation between vision, mission and objectives
- 1.4Lesson 4: Corporate communications in a changing environment
- 1.5Lesson 5: The new media landscape: challenges and opportunities
- 1.6Lesson 6: Stakeholder management and communication
- 1.7Lesson 7: Stakeholder engagement
- 1.8Lesson 8: Definitions of corporate Identity
- 1.9Lesson 9: Branding
- 1.10Lesson 10: Reputation
- Module 2: Developing your corporate communications strategy6
- 2.1Lesson 1: Corporate communications strategy and strategic planning
- 2.2Lesson 2: Global aspects of corporate communications
- 2.3Lesson 3: High and low-context culture
- 2.4Lesson 4: Cross-cultural aspects of audiences
- 2.5Lesson 5: Planning and executing communication programs and campaigns
- 2.6Lesson 6: Research, measurement and evaluation
- Module 3: Specialist areas in corporate communication5
- Module 4: New developments in corporate communications5
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