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Basic Course in Sales, Marketing, Digital Marketing
Courses Sales & Marketing

Basic Course in Sales, Marketing, Digital Marketing

Sales and marketing are two distinct yet interconnected business functions focused on driving revenue and growth. Marketing is about creating demand and building brand awareness, while sales focuses on converting leads into paying customers. A successful business integrates both functions to achieve its objectives. Digital Marketing is the use of multiple online channels to promote products and services, ultimately driving sales; digital marketing takes a broader, more long-term approach to building brand awareness and customer relationships.
66 Students
0 Lectures
University of Ibadan
University of Ibadan

Institution

About the Course
Content

About This Course

The Basic Course in Sales, Marketing & Digital Marketing provides a strong foundation for individuals looking to start a career in business growth and brand promotion. You will be introduced to core principles of selling, consumer behavior, market research, branding, and digital communication channels. The course covers the fundamentals of social media marketing, online advertising, and content creation, along with practical tips for engaging customers and closing sales. Through real-world examples and simple marketing tools, you will gain the skills to support sales teams, contribute to marketing projects, and confidently explore entry-level roles in sales and digital marketing.


Training Modules
  • Sales and Marketing Fundamentals
  • Best Practices in Managing Inventory & Stock Control
  • Business and Marketing Writing
  • Digital Marketing
  • E-Commerce Essentials
  • Marketing Communication

Requirements
  • Basic proficiency in the English language, numeracy and computer literacy.
  • Candidates must have access to either a computer or smartphone with internet connectivity.
  • Candidates must be equipped with quality webcam and headphones.

Duration & Fees
  • Regular Course - 12 Weeks - ₦300,000
  • Personalized Training - 8 Weeks - ₦390,000

Program Dates
  • Cohort Y262:  September - December, 2026
  • Cohort Y271:  March - June, 2027
  • Cohort Y272:  September - December, 2027

Types of Course Materials

Courseware in PPTX, PDF
Class Presentations
Video Lessons
Live Classes
University of Ibadan
University of Ibadan
36 Courses
University of Ibadan partners EDUREX Academy for the delivery of Online and In-Person Professional Certificate and Career Development Courses
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Curriculum Overview

This course includes 6 modules, 0 lessons, and 0 hours of materials.

Certificates
1 Parts
Course Certificate
Course Certificate
If you pass all the lessons in this course, you will receive this certificate.
Type Course Certificate
Basic Course in Sales, Marketing, Digital Marketing
Select a Pricing Plan
Expired
Expired
₦300,000

This Course Includes

Official Certificate
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Course Specifications

Start Date
1/10/2026
Sections
6
Lessons
0
Capacity
Unlimited
Program Duration
Days
Students
66
University of Ibadan
University of Ibadan

University of Ibadan Professional Courses

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Sales and Marketing Inventory and Stock Control Marketing Communication Digital Marketing E-Commerce Essentials
Basic Course in Sales, Marketing, Digital Marketing
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